Yesterday I attended my step-brother’s graduation from the Air Force Academy. The ceremony included a demonstration by the Thunderbirds, USAF’s Air Demonstration Squadron. 
The show was a rockin’ good time (if you’ve never attended an air show by the Thunderbirds, Blue Angels, or similar, you don’t know what you’re missing — really!) — and it also prompted me to think of the squadron as brand ambassadors and 3 things that great brand ambassadors do. (more…)
Trolling through recent news from Packaging Digest, I noticed the juxtaposition of two stories that make a great point. (more…)
Is it possible to build your brand without spending a bundle? You bet. So says an article of mine which the American Management Association 
published this month (more…)
Welcome to the latest stop on the Post2Post tour of Andy Nulman’s new appropriately titled book, “Pow! Right between the Eyes! Profiting from the Power of Surprise.”
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The branded vs. private label product debates of late had got me thinking about brand loyalty 
recently and then I came across a great post by a former colleague, David Murphy (more…)
MediaWeek just published an article of mine, Notes on a Crisis, about what Domino’s
and other brands can do to revive and thrive after a catastrophe. The piece outlines three lessons learned (more…)
Today we come to the end of the “5 Brands We Would Miss” series. Throughout the week we’ve looked at some of the brands on 24/7 Wall’s list of “Twelve Major Brands That Will Disappear,” exploring what we would miss if they went away. (more…)
For those of you just joining, my blog posts this week are a series of “5 Brands We Would Miss.” The series explores what we would miss if some of the brands on 24/7 Wall’s list of “Twelve Major Brands That Will Disappear” did indeed disappear. So far we’ve covered Budget, Saturn, and Crocs. Today’s post is devoted to Palm. 
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This is the third in a series of blog posts on “5 Brands We Would Miss.” The series, based on 24/7 Wall’s list of “Twelve Major Brands That Will Disappear,” is exploring what we would miss as a result of some of brands’ demise. Today, it’s Crocs.
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Saturn is today’s entry in the blog series on “5 Brands We Would Miss.” I’m running the series by posting each day this week about a brand from 24/7 Wall’s list of “Twelve Major Brands That Will Disappear.” I have been giving my thoughts on what we would miss as a result of the brand disappearing and inviting readers (you!) to comment as well.
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