From the monthly archives: May 2009
brand ambassadors, thunderbird-style
by denise lee yohn
on May 28, 2009
· 0 Comments
· in brand perceptions, brand touchpoints, marketing
Yesterday I attended my step-brother’s graduation from the Air Force Academy. The ceremony included a demonstration by the Thunderbirds, USAF’s Air Demonstration Squadron. The show was a rockin’ good time (if you’ve never attended an air show by the Thunderbirds, Blue Angels, or similar, you don’t know what you’re missing — really!) — and it [...]
Trolling through recent news from Packaging Digest, I noticed the juxtaposition of two stories that make a great point.
Is it possible to build your brand without spending a bundle? You bet. So says an article of mine which the American Management Association published this month
Welcome to the latest stop on the Post2Post tour of Andy Nulman’s new appropriately titled book, “Pow! Right between the Eyes! Profiting from the Power of Surprise.”
The branded vs. private label product debates of late had got me thinking about brand loyalty recently and then I came across a great post by a former colleague, David Murphy
MediaWeek just published an article of mine, Notes on a Crisis, about what Domino’s and other brands can do to revive and thrive after a catastrophe. The piece outlines three lessons learned
Today we come to the end of the “5 Brands We Would Miss” series. Throughout the week we’ve looked at some of the brands on 24/7 Wall’s list of “Twelve Major Brands That Will Disappear,” exploring what we would miss if they went away.
For those of you just joining, my blog posts this week are a series of “5 Brands We Would Miss.” The series explores what we would miss if some of the brands on 24/7 Wall’s list of “Twelve Major Brands That Will Disappear” did indeed disappear. So far we’ve covered Budget, Saturn, and Crocs. Today’s [...]
This is the third in a series of blog posts on “5 Brands We Would Miss.” The series, based on 24/7 Wall’s list of “Twelve Major Brands That Will Disappear,” is exploring what we would miss as a result of some of brands’ demise. Today, it’s Crocs.
Saturn is today’s entry in the blog series on “5 Brands We Would Miss.” I’m running the series by posting each day this week about a brand from 24/7 Wall’s list of “Twelve Major Brands That Will Disappear.” I have been giving my thoughts on what we would miss as a result of the brand [...]
Yesterday I explained that I’m devoting my blog posts this week to a series on “5 Brands We Would Miss.” The series, prompted by 24/7 Wall’s list of “Twelve Major Brands That Will Disappear,” is intended to explore what we would miss as a result of some of brands’ demise. Today, it’s Budget.
24/7 Wall recently ran an article outlining “Twelve Major Brands That Will Disappear.” They examined 100 “large brands facing troubled futures” and compiled a list of 12 brands that they believe will not survive until the end of 2010. While the piece outlined the reasons for the brands’ pending demise, I was more interested in [...]
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