http://deniseleeyohn.com/bites/2009/04/30/does-your-company-do-brand-as-business/ stuff for your brain to chew on Thu, 02 Feb 2012 20:37:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://deniseleeyohn.com/bites/2009/04/30/does-your-company-do-brand-as-business/comment-page-1/#comment-1746 Craig Fri, 01 May 2009 14:56:29 +0000 http://deniseleeyohn.com/bites/?p=1505#comment-1746 This is a central point that we have had a startling view of for the last 5 years. We've bought 9 brands and reviewed the purchase of at least 300 brands during that time period. In all of our analysis we started from the brand first, then evaluated if the business was built around the brand or around the fixed assets. In the vast majority of the companies we looked at, the cultures, values and management expectations were all built around the fixed assets, not the brand assets. We have always felt and continue to feel that this management focus and style doesn't lead to the greatest value. As Jacco says - still much work to do and opportunities for businesses to improve. This is a central point that we have had a startling view of for the last 5 years. We’ve bought 9 brands and reviewed the purchase of at least 300 brands during that time period. In all of our analysis we started from the brand first, then evaluated if the business was built around the brand or around the fixed assets. In the vast majority of the companies we looked at, the cultures, values and management expectations were all built around the fixed assets, not the brand assets. We have always felt and continue to feel that this management focus and style doesn’t lead to the greatest value. As Jacco says – still much work to do and opportunities for businesses to improve.

]]> http://deniseleeyohn.com/bites/2009/04/30/does-your-company-do-brand-as-business/comment-page-1/#comment-1707 Jacco Thu, 30 Apr 2009 19:30:40 +0000 http://deniseleeyohn.com/bites/?p=1505#comment-1707 Shows that there is still a lot of work to do, and many opportunities for companies to improve their business. Thank you for the links, Denise, interesting to read about the workshop and to see the assessment. Shows that there is still a lot of work to do, and many opportunities for companies to improve their business. Thank you for the links, Denise, interesting to read about the workshop and to see the assessment.

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