Comments on: brand inspiration

By: in csr, nike just does it | denise lee yohn: brand as business bites™

in csr, nike just does it | denise lee yohn: brand as business bites™ — Thu, 25 Feb 2010 22:18:16 +0000

[...] brand inspiration [...]

By: Jon Pietz

Jon Pietz — Fri, 11 Sep 2009 00:55:40 +0000

I have a definition inspired by an old Seth Godin post: A company with an inspirational brand is one that helps its customers’ dreams come true.

By: starbucks went changin' -- best blogpost revisited | denise lee yohn: brand as business bites™

Tue, 01 Sep 2009 19:48:07 +0000

[...] (The winning vote was selected at random; the post that actually garnered the most votes was “brand inspiration” — more on this to come.) I’ve enjoyed hearing from all of you — I so [...]

By: innovative brand engagement | denise lee yohn: brand as business bites™

innovative brand engagement | denise lee yohn: brand as business bites™ — Thu, 23 Jul 2009 18:28:21 +0000

[...] brand inspiration [...]

By: failure is not an option for brands | denise lee yohn: brand as business bites™

Mon, 20 Jul 2009 14:12:27 +0000

[...] brand inspiration [...]

By: Vickie Smith-Siculiano

Vickie Smith-Siculiano — Mon, 15 Jun 2009 19:48:32 +0000

Denise,

Thank you for sharing this post – I think it’s interesting to note that you broke down the definition of inspire when answering the question.

I had to really think about this and when it comes to a brand that inspires so many, I thought of the Obama brand. This is not to make a political statement, but the intention of his slogan, “Yes we can,” is inspiring enough, no?

And what about some brands that make some pretty bad decisions, and uninspire us, even if they do win 8 Olympic gold medals?

Thanks, Denise, this was inspiring!

By: Gabriel Rossi - Branding (Portuguese)» Blog Archive » O Blog do Branding no Mundo Digital

Wed, 13 May 2009 03:49:47 +0000

[...] como Syracuse/Aberje, Madia Marketing School e Bell School. Além de escrever e ser citado frequentemente sobre o tema, sendo colunista do portal Mundo do Marketing, ele desenvolve [...]

By: Denise Lee Yohn

Denise Lee Yohn — Thu, 30 Apr 2009 15:18:02 +0000

thanks for the comments, peter — i’m curious to learn more about your concerns about nike re: “persistence against criticism (and reluctance to address those issues)” — my understanding is they have more than addressed the labor practices issues from years past but perhaps there are other issues i’m not aware of???

By: Peter Lyrene

Peter Lyrene — Thu, 30 Apr 2009 06:03:48 +0000

I agree with much of what you and Gabriel have written here, most of all that inspiration is both personal and subjective in nature (that what is inspirational to one may not be to another).
For this same reason however, I find it strange that you give Nike as your first example of an inspirational brand. Certainly it could be described as a “hero brand”, an amazing success story and an example of growth and branding expertise– But I find that as Gabriel wrote, Nike’s persistence against criticism (and reluctance to address those issues) leaves more of a bad taste with publics who have problems with their practices. I’m not entirely against the company myself (I’d take a job with them any day) but their predicament leaves me wanting them to be a better company, rather than challenging the way I think, feel, work or live.

But I think your definitions and points are very insightful and would be more easily applied to not-for-profit and charity organizations and causes– brands traditionally equated with the term “inspirational” already.

By: Denise Lee Yohn

Denise Lee Yohn — Sat, 25 Apr 2009 15:06:16 +0000

of course, thomas — you’re welcome to use it — and thanks to you and gabriel for the positive feedback