Comments on: gaining the competitive edge http://deniseleeyohn.com/bites/2009/04/20/gaining-the-competitive-edge/ stuff for your brain to chew on Thu, 02 Feb 2012 20:37:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: brands vs. branding | denise lee yohn: brand as business bites™ http://deniseleeyohn.com/bites/2009/04/20/gaining-the-competitive-edge/comment-page-1/#comment-8109 brands vs. branding | denise lee yohn: brand as business bites™ Fri, 02 Oct 2009 20:53:57 +0000 http://deniseleeyohn.com/bites/?p=1467#comment-8109 [...] gaining the competitive edge [...] [...] gaining the competitive edge [...]

]]> By: denise lee yohn: brand as business bites™ » Blog Archive » does your company do “brand as business”? http://deniseleeyohn.com/bites/2009/04/20/gaining-the-competitive-edge/comment-page-1/#comment-1700 denise lee yohn: brand as business bites™ » Blog Archive » does your company do “brand as business”? Thu, 30 Apr 2009 18:29:34 +0000 http://deniseleeyohn.com/bites/?p=1467#comment-1700 [...] Earlier this week, I spoke on “Gaining the Competitive Edge:   How Companies Drive Business Growth by Operationalizing Their Brands without Huge Marketing Budgets” at the Marketing Forum.   The workshop outlined the “brand as business” management approach — that is, the deliberate and systematic management of the business around the brand — thinking of the brand as the business.  (You can read more about the workshop here.) [...] [...] Earlier this week, I spoke on “Gaining the Competitive Edge:   How Companies Drive Business Growth by Operationalizing Their Brands without Huge Marketing Budgets” at the Marketing Forum.   The workshop outlined the “brand as business” management approach — that is, the deliberate and systematic management of the business around the brand — thinking of the brand as the business.  (You can read more about the workshop here.) [...]

]]> By: Peter Lyrene http://deniseleeyohn.com/bites/2009/04/20/gaining-the-competitive-edge/comment-page-1/#comment-1680 Peter Lyrene Thu, 30 Apr 2009 06:22:25 +0000 http://deniseleeyohn.com/bites/?p=1467#comment-1680 This post and this whole blog have been very thought-provoking and educational to my understanding of brands and brand management. The "brand as business" management approach makes perfect sense, and seems to me an ideal model for conducting this type of business and building strong, valuable (and values-focused) brands. Its a suprise that more companies don't put such a focus on customer experience and public perception of their brand image. I think Apple is a perfect example, however, of a company that has done this with great success. This post and this whole blog have been very thought-provoking and educational to my understanding of brands and brand management. The “brand as business” management approach makes perfect sense, and seems to me an ideal model for conducting this type of business and building strong, valuable (and values-focused) brands. Its a suprise that more companies don’t put such a focus on customer experience and public perception of their brand image. I think Apple is a perfect example, however, of a company that has done this with great success.

]]> By: Anonymous http://deniseleeyohn.com/bites/2009/04/20/gaining-the-competitive-edge/comment-page-1/#comment-1265 Anonymous Mon, 20 Apr 2009 23:46:04 +0000 http://deniseleeyohn.com/bites/?p=1467#comment-1265 <strong>Mom Blogs - Blogs for Moms...</strong> ... Mom Blogs – Blogs for Moms…

…

]]>