Comments on: don’t go changin’ to try to please them http://deniseleeyohn.com/bites/2009/04/09/dont-go-changin-to-try-to-please-them/ stuff for your brain to chew on Thu, 17 May 2012 14:50:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: starbucks went changin' -- best blogpost revisited | denise lee yohn: brand as business bites™ http://deniseleeyohn.com/bites/2009/04/09/dont-go-changin-to-try-to-please-them/comment-page-1/#comment-6940 starbucks went changin' -- best blogpost revisited | denise lee yohn: brand as business bites™ Tue, 01 Sep 2009 19:47:36 +0000 http://deniseleeyohn.com/bites/?p=1402#comment-6940 [...] voted for “don’t go changin’ to try to please them,” a post I had written about why brands shouldn’t go chasing after customers.  Jon [...] [...] voted for “don’t go changin’ to try to please them,” a post I had written about why brands shouldn’t go chasing after customers.  Jon [...]

]]> By: a tale of two rebrands: syfy and starbucks | denise lee yohn: brand as business bites™ http://deniseleeyohn.com/bites/2009/04/09/dont-go-changin-to-try-to-please-them/comment-page-1/#comment-6171 a tale of two rebrands: syfy and starbucks | denise lee yohn: brand as business bites™ Tue, 11 Aug 2009 18:33:42 +0000 http://deniseleeyohn.com/bites/?p=1402#comment-6171 [...] don’t go changin’ to try to please them [...] [...] don’t go changin’ to try to please them [...]

]]> By: Sam http://deniseleeyohn.com/bites/2009/04/09/dont-go-changin-to-try-to-please-them/comment-page-1/#comment-1048 Sam Tue, 14 Apr 2009 22:47:58 +0000 http://deniseleeyohn.com/bites/?p=1402#comment-1048 I read this and smile because you would have made an excellent social scientist, Denise. I read this and smile because you would have made an excellent social scientist, Denise.

]]> By: Ray Hartjen http://deniseleeyohn.com/bites/2009/04/09/dont-go-changin-to-try-to-please-them/comment-page-1/#comment-841 Ray Hartjen Thu, 09 Apr 2009 19:29:27 +0000 http://deniseleeyohn.com/bites/?p=1402#comment-841 Denise, you mention that so many of the points in the HBR article make so much sense, it's hard to argue with them. Ditto to your point of staying on brand and focusing on core elements. Oh, but the temptations ... With the increasing cost of acquiring new customers, it's awfully tempting (and good financial business sense) to look at how best to grow by continuing to serve the customers you already have. As with anything, the key is in the balance. Rarely can a business be all things to everybody. But, what are the key areas to which the brand can evolve towards? Your customers and the market will tell you. It's up to us to hear - to listen to - them, and to choose wisely. Denise, you mention that so many of the points in the HBR article make so much sense, it’s hard to argue with them. Ditto to your point of staying on brand and focusing on core elements. Oh, but the temptations …

With the increasing cost of acquiring new customers, it’s awfully tempting (and good financial business sense) to look at how best to grow by continuing to serve the customers you already have. As with anything, the key is in the balance. Rarely can a business be all things to everybody. But, what are the key areas to which the brand can evolve towards? Your customers and the market will tell you. It’s up to us to hear – to listen to – them, and to choose wisely.

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