From the monthly archives: March 2009

i’ve taken the twitter plunge

by denise lee yohn on March 30, 2009 · 0 Comments · in administrative

After monitoring Twitter for awhile, I’m taking the plunge — considering it a 30 day experiment — please follow me (@deniseleeyohn) and give me feedback, ok?  also let me know if you’d like me to follow you — thanks!

microsoft’s ad misses the mark again

by denise lee yohn on March 29, 2009 · 12 Comments · in brand communication

Once again Microsoft’s ad strategy is off-base.  Their newest ad criticizes Apple for being expensive by “documenting” one woman’s quest to find a laptop that

the branded vacation

by denise lee yohn on March 27, 2009 · 1 Comments · in brand delivery, brand touchpoints

Last week my husband and I were out on holiday — it was a delightful vacation and a wonderful brand experience, an REI brand experience that is.

personal service vs. lip service

by denise lee yohn on March 23, 2009 · 0 Comments · in brand communication, business

Rarely does Ben Stein write something that I don’t agree with and really appreciate — his column in this past Sunday’s NY Times is no exception.  The piece, Don’t Blame the Business Trip,

leadership and execution

by denise lee yohn on March 19, 2009 · 0 Comments · in leadership

Last week I had the privilege of participating in a CEO group session led by Dan Barnett.  (Dan Barnett has headed companies for some of the world’s leading corporations

less is more

by denise lee yohn on March 16, 2009 · 0 Comments · in brand extension, brand names, marketing

Haagen Dazs just added a new line — Five — it’s billed as “All-natural ice cream crafted with only five ingredients for incredibly pure, balanced flavor… and surprisingly less fat!“

love the moosejaw madness

by denise lee yohn on March 12, 2009 · 1 Comments · in brand touchpoints, packaging

When I worked as a consumer research analyst for Spiegel catalogs (my first job out of college!), we used to talk about the three critical points in a customer’s experience with our brand:

don’t stop retailin’, blockbuster

by denise lee yohn on March 11, 2009 · 0 Comments · in brand delivery, brand touchpoints, marketing, retail

Jonathan Salem Baskin recently posted an “open memo to Blockbuster’s agency” (DDB Entertainment) congratulating them on their recent win of the account — and warning them that their client’s CEO plan to “transform the Blockbuster brand into an entertainment provider” is doomed. 

i just robbed a bagel shop

by denise lee yohn on March 9, 2009 · 3 Comments · in brand equity, brand touchpoints, marketing, retail

I walked into a Bruegger’s Bagels shop, I handed the clerk a piece of paper that told him what I wanted, I watched as he filled the bag, and I walked out of there — all in less than 30 seconds.

same old highway

by denise lee yohn on March 6, 2009 · 0 Comments · in brand communication

Last week I wrote a quick response to a piece in Brandweek by Robert Klara, the magazine’s Features Editor — the topic:  “many domestic makes seem to be spinning their [advertising] wheels in the same territory they’ve been stuck in for decades.“  Do you agree with me and Robert?

10 criteria for brand you

by denise lee yohn on March 5, 2009 · 3 Comments · in brand delivery, brand identity, brand perceptions, brand value, trends

A few weeks ago, in response to some inquiries by colleagues and friends, I wrote about personal branding. As a reminder, I suggested

who’s afraid of the big bad public

by denise lee yohn on March 2, 2009 · 0 Comments · in brand communication, marketing

Thanks to the bailouts, marketers are finding our marketing plans being tried in the court of public opinion – and so far we haven’t been given much of a chance to defend ourselves. In a piece I wrote for MediaPost’s Marketing Daily, “Who’s Afraid of the Big Bad Public?,” I make three suggestions for maligned [...]

wasted potential: final remarks

by denise lee yohn on March 2, 2009 · 0 Comments · in brand communication, brand delivery, brand disappointments, marketing

This post concludes the series on brands that have wasted their potential.