denise lee yohn: brand as business bites™ / Archive for March, 2009

After monitoring Twitter for awhile, I’m taking the plunge — considering it a 30 day experiment — please follow me (@deniseleeyohn) and give me feedback, ok?  also let me know if you’d like me to follow you — thanks!

Once again Microsoft’s ad strategy is off-base.  Their newest ad criticizes Apple for being expensive by “documenting” one woman’s quest to find a laptop that (more…)

Last week my husband and I were out on holiday — it was a delightful vacation and a wonderful brand experience, an REI brand experience that is. (more…)

Rarely does Ben Stein write something that I don’t agree with and really appreciate — his column in this past Sunday’s NY Times is no exception.  The piece, Don’t Blame the Business Trip, (more…)

Last week I had the privilege of participating in a CEO group session led by Dan Barnett.  (Dan Barnett has headed companies for some of the world’s leading corporations (more…)

Haagen Dazs just added a new line — Five — it’s billed as “All-natural ice cream crafted with only five ingredients for incredibly pure, balanced flavor… and surprisingly less fat!” (more…)

When I worked as a consumer research analyst for Spiegel catalogs (my first job out of college!), we used to talk about the three critical points in a customer’s experience with our brand: (more…)

Jonathan Salem Baskin recently posted an “open memo to Blockbuster’s agency” (DDB Entertainment) congratulating them on their recent win of the account — and warning them that their client’s CEO plan to “transform the Blockbuster brand into an entertainment provider” is doomed.  (more…)

I walked into a Bruegger’s Bagels shop, I handed the clerk a piece of paper that told him what I wanted, I watched as he filled the bag, and I walked out of there — all in less than 30 seconds. (more…)

Last week I wrote a quick response to a piece in Brandweek by Robert Klara, the magazine’s Features Editor — the topic:  “many domestic makes seem to be spinning their [advertising] wheels in the same territory they’ve been stuck in for decades.“  Do you agree with me and Robert?