i’ve taken the twitter plunge

After monitoring Twitter for awhile, I’m taking the plunge — considering it a 30 day experiment — please follow me (@deniseleeyohn) and give me feedback, ok?  also let me know if you’d like me to follow you — thanks!

Posted on March 30th, 2009 by denise lee yohn and filed under administrative | 0 Comments | Comments RSS

microsoft’s ad misses the mark again

Once again Microsoft’s ad strategy is off-base.  Their newest ad criticizes Apple for being expensive by “documenting” one woman’s quest to find a laptop that (more…)

Posted on March 29th, 2009 by denise lee yohn and filed under brand communication | 12 Comments | Comments RSS

the branded vacation

Last week my husband and I were out on holiday — it was a delightful vacation and a wonderful brand experience, an REI brand experience that is. (more…)

Posted on March 27th, 2009 by denise lee yohn and filed under brand delivery, brand touchpoints | 1 Comment | Comments RSS

personal service vs. lip service

Rarely does Ben Stein write something that I don’t agree with and really appreciate — his column in this past Sunday’s NY Times is no exception.  The piece, Don’t Blame the Business Trip, (more…)

Posted on March 23rd, 2009 by denise lee yohn and filed under brand communication, business | 0 Comments | Comments RSS

leadership and execution

Last week I had the privilege of participating in a CEO group session led by Dan Barnett.  (Dan Barnett has headed companies for some of the world’s leading corporations (more…)

Posted on March 19th, 2009 by denise lee yohn and filed under leadership | 0 Comments | Comments RSS

less is more

Haagen Dazs just added a new line — Five — it’s billed as “All-natural ice cream crafted with only five ingredients for incredibly pure, balanced flavor… and surprisingly less fat!(more…)

Posted on March 16th, 2009 by denise lee yohn and filed under brand extension, brand names, marketing | 0 Comments | Comments RSS

love the moosejaw madness

When I worked as a consumer research analyst for Spiegel catalogs (my first job out of college!), we used to talk about the three critical points in a customer’s experience with our brand: (more…)

Posted on March 12th, 2009 by denise lee yohn and filed under brand touchpoints, packaging | 1 Comment | Comments RSS

don’t stop retailin’, blockbuster

Jonathan Salem Baskin recently posted an “open memo to Blockbuster’s agency” (DDB Entertainment) congratulating them on their recent win of the account — and warning them that their client’s CEO plan to “transform the Blockbuster brand into an entertainment provider” is doomed.  (more…)

Posted on March 11th, 2009 by denise lee yohn and filed under brand delivery, brand touchpoints, marketing, retail | 0 Comments | Comments RSS

i just robbed a bagel shop

I walked into a Bruegger’s Bagels shop, I handed the clerk a piece of paper that told him what I wanted, I watched as he filled the bag, and I walked out of there — all in less than 30 seconds. (more…)

Posted on March 9th, 2009 by denise lee yohn and filed under brand equity, brand touchpoints, marketing, retail | 3 Comments | Comments RSS

same old highway

Last week I wrote a quick response to a piece in Brandweek by Robert Klara, the magazine’s Features Editor — the topic:  “many domestic makes seem to be spinning their [advertising] wheels in the same territory they’ve been stuck in for decades.“  Do you agree with me and Robert?

Posted on March 6th, 2009 by denise lee yohn and filed under brand communication | 0 Comments | Comments RSS