Comments on: wasted potential: dairy queen http://deniseleeyohn.com/bites/2009/02/02/wasted-potential-dairy-queen/ stuff for your brain to chew on Tue, 09 Mar 2010 02:26:00 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Steve Jones http://deniseleeyohn.com/bites/2009/02/02/wasted-potential-dairy-queen/comment-page-1/#comment-2100 Steve Jones Fri, 08 May 2009 12:56:54 +0000 http://deniseleeyohn.com/bites/?p=1023#comment-2100 Dairy Queen's biggest mistake is spending so much of their marketing money on non-core products. They will never be competitive with other fast food outlets for burgers, fries, and chicken. So why waste so much money and time trying to convince people to go to DQ for those things? DQ would be so much wiser to simply focus on the soft serve ice cream, dilly bars, blizzards, and other cold treats. Nobody can touch them in that arena, so why not claim total dominance of it? Baffling to me. Dairy Queen’s biggest mistake is spending so much of their marketing money on non-core products. They will never be competitive with other fast food outlets for burgers, fries, and chicken. So why waste so much money and time trying to convince people to go to DQ for those things?

DQ would be so much wiser to simply focus on the soft serve ice cream, dilly bars, blizzards, and other cold treats. Nobody can touch them in that arena, so why not claim total dominance of it? Baffling to me.

]]> By: denise lee yohn: brand as business bites™ » Blog Archive » wasted potential: final remarks http://deniseleeyohn.com/bites/2009/02/02/wasted-potential-dairy-queen/comment-page-1/#comment-282 denise lee yohn: brand as business bites™ » Blog Archive » wasted potential: final remarks Mon, 02 Mar 2009 17:54:41 +0000 http://deniseleeyohn.com/bites/?p=1023#comment-282 [...] Dairy Queen — “Recent rebranding efforts have squeezed out much of the endearing old-school essence of the brand.” [...] [...] Dairy Queen — “Recent rebranding efforts have squeezed out much of the endearing old-school essence of the brand.” [...]

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