denise lee yohn: brand as business bites™ / Archive for February, 2009

Martin Bishop, author of the blog Brand Mix, recently posted about some new research on brand loyalty.  An implication from the research findings is that you can steal brand loyalists from the competition (more…)

Saturn joins the ranks of formerly esteemed brands like Vonage and Dairy Queen in this series on brands that have failed to live up to their potential.  (more…)

In this week’s Brandweek is an article about the internal marketing Pepsi undertook prior to launching its latest campaign.  The piece reported that (more…)

John Caddell, owner of Shop Talk – Innovation, Marketing and Alliances, “a daily look at marketing, strategy and management, highlighting trends, focusing on what works and what doesn’t,” was kind enough to feature a guest post from me on his blog — my piece points out the “excuse culture” that seems to be pervasive these days and explains how it’s bad for brands and businesses — please check it out and let me know what you think.

Given that it’s a holiday today, I’m going to take a break from the series on brands that have failed to live up to their potential — and instead, I wanted to relay a recent experience I had with a company (and lessons learned) (more…)

I noticed an interesting juxtaposition of taglines the other day — actually it was during the Super Bowl, but don’t worry, this isn’t yet another piece about Super Bowl ads (I’ve already said my peace, as I hope everyone else has.) (more…)

The editor of QSR Magazine, the trade journal for quick service restaurant brands (fast feeders like McDonalds, Dunkin Donuts, Baskin Robbins, etc.), interviewed me to explain to QSRs “Why You Win If Starbucks Survives.” (more…)

So far we’ve covered GNC, Facebook, and Dairy Queen in our chronicles of brands which have failed to live up to their potential — today Tom Fishburne (more…)

Personal branding seems to have re-emerged as a hot topic.  The concept introduced by Tom Peters over 10 years ago is now back on everyone’s radar screens (more…)

You didn’t think I’d let the Super Bowl ads come and go without commentary, did you?!  Although I was trying to sit quietly by while others Monday-morning quarter-backed about the ads, (more…)