Comments on: brands, generic-style http://deniseleeyohn.com/bites/2009/01/14/brands-generic-style/ stuff for your brain to chew on Thu, 02 Feb 2012 20:37:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: a little sticker makes a big difference | denise lee yohn: brand as business bites™ http://deniseleeyohn.com/bites/2009/01/14/brands-generic-style/comment-page-1/#comment-16727 a little sticker makes a big difference | denise lee yohn: brand as business bites™ Mon, 29 Mar 2010 18:03:15 +0000 http://deniseleeyohn.com/bites/?p=900#comment-16727 [...] brands, generic-style [...] [...] brands, generic-style [...]

]]> By: denise lee yohn http://deniseleeyohn.com/bites/2009/01/14/brands-generic-style/comment-page-1/#comment-241 denise lee yohn Tue, 24 Feb 2009 01:02:14 +0000 http://deniseleeyohn.com/bites/?p=900#comment-241 latest news on the new tropicana packaging -- it's dead! according to the new york times' stuart elliott, the company is bowing to public demand and scrapping the changes it had made -- http://www3.signonsandiego.com/stories/2009/feb/23/1n23juice20113-tropicana-learns-americans-can-take/?uniontrib peter arnell, industry giant and head of his eponymous firm, is taking the "there's no such thing as bad pr" approach -- he is quoted as saying, "i'm glad tropicana is getting this kind of attention." i guess that's better than admitting that the 30 people/5 months it took to develop the new packaging was a waste... latest news on the new tropicana packaging — it’s dead!
according to the new york times’ stuart elliott, the company is bowing to public demand and scrapping the changes it had made — http://www3.signonsandiego.com/stories/2009/feb/23/1n23juice20113-tropicana-learns-americans-can-take/?uniontrib

peter arnell, industry giant and head of his eponymous firm, is taking the “there’s no such thing as bad pr” approach — he is quoted as saying, “i’m glad tropicana is getting this kind of attention.”

i guess that’s better than admitting that the 30 people/5 months it took to develop the new packaging was a waste…

]]> By: Denise Lee Yohn http://deniseleeyohn.com/bites/2009/01/14/brands-generic-style/comment-page-1/#comment-186 Denise Lee Yohn Sun, 08 Feb 2009 18:07:05 +0000 http://deniseleeyohn.com/bites/?p=900#comment-186 noah brier just posted about this topic: http://www.noahbrier.com/quickies/2009/02/why_did_tropicana_redesign.php -- love his last remark, "sometimes when the design community celebrates a rebranding the public doesn't (and vice versa I'd imagine)." noah brier just posted about this topic: http://www.noahbrier.com/quickies/2009/02/why_did_tropicana_redesign.php — love his last remark, “sometimes when the design community celebrates a rebranding the public doesn’t (and vice versa I’d imagine).”

]]> By: Jay Gangi http://deniseleeyohn.com/bites/2009/01/14/brands-generic-style/comment-page-1/#comment-143 Jay Gangi Sat, 17 Jan 2009 02:01:53 +0000 http://deniseleeyohn.com/bites/?p=900#comment-143 Hi Denise, I completely agree with your observation about a simpler packaging look becoming more popular. When I worked more frequently on packaging projects (at Landor a couple of years ago), consumers were somewhat bi-polar on their reactions to this streamlined look. They were just as likely to say it looks "premium" as they were to say "generic." However, the more sophisticated consumers seemed to recognize the intent was for a premium image. I doubt that these brands are trying to emulate private label, rather they are just trying to break through the clutter as best they can. Lay's, however, has an advantage. They don't have to scream the brand with a large logo as their yellow packaging ensures a brand block in the snack aisle (much like Pepperidge Farm cookies or Nabisco crackers in their sections). Cheers! Hi Denise, I completely agree with your observation about a simpler packaging look becoming more popular. When I worked more frequently on packaging projects (at Landor a couple of years ago), consumers were somewhat bi-polar on their reactions to this streamlined look. They were just as likely to say it looks “premium” as they were to say “generic.” However, the more sophisticated consumers seemed to recognize the intent was for a premium image. I doubt that these brands are trying to emulate private label, rather they are just trying to break through the clutter as best they can. Lay’s, however, has an advantage. They don’t have to scream the brand with a large logo as their yellow packaging ensures a brand block in the snack aisle (much like Pepperidge Farm cookies or Nabisco crackers in their sections). Cheers!

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