denise lee yohn: brand as business bites™ / Archive for January, 2009

In the ongoing war that wages between retailers and manufacturers, manufacturers often threaten to abandon (or at least de-emphasize) the existing channel and open their own direct business.  Liz Claiborne, the mid-tier womens fashion label, (more…)

There’s been a lot of discussion about Pepsi’s new campaign – most of it negative — so I wanted to offer a different point of view. (more…)

This is one in a series of posts about brands have failed to live up to their potential — from Jonathan Salem Baskin, author of Branding Only Works on Cattle, the “dim bulb” blog, and Ad Age/CMO Strategy column.  (more…)

Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report and it is a must-read for anyone who wants insights into the retail sector. (more…)

What do Lindsay Lohan,

the universal remote,

and the Bush administration

have in common?

They are all examples of things that could have been great but have ended up not living up to their potential. (more…)

I recently posted about how I see 2009 as a great time for brand-building.  I declared, “Rather than fretting over limited marketing budgets and skyrocketing media costs, (more…)

This past Sunday’s New York Times ran a piece about how museums, suffering from declines in both financial reserves and perceived relevance, are making some drastic changes (more…)

I’ve noticed something lately — name brand food packaged goods are changing their brand visual identities to what seems to me to be a more generic brand look.  (more…)

Last week’s Ad Age featured a column by brand luminary Al Ries that I just can’t let go without comment.  Ries’s main thesis is that brands must remain narrowly focused (more…)

In dropping the Kinko’s name from its moniker, Fedex (formerly Fedex Kinko’s) may be losing more than 6 letters and an asterisk. The name change (more…)