Comments on: underwear that’s fun to wear http://deniseleeyohn.com/bites/2008/12/20/underwear-thats-fun-to-wear/ stuff for your brain to chew on Thu, 02 Feb 2012 20:37:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: How to Get Six Pack Fast http://deniseleeyohn.com/bites/2008/12/20/underwear-thats-fun-to-wear/comment-page-1/#comment-1085 How to Get Six Pack Fast Wed, 15 Apr 2009 16:41:33 +0000 http://deniseleeyohn.com/bites/?p=793#comment-1085 This is very hot info. I think I'll share it on Delicious. This is very hot info. I think I’ll share it on Delicious.

]]> By: denise lee yohn http://deniseleeyohn.com/bites/2008/12/20/underwear-thats-fun-to-wear/comment-page-1/#comment-142 denise lee yohn Fri, 16 Jan 2009 16:23:08 +0000 http://deniseleeyohn.com/bites/?p=793#comment-142 I shared some of my thoughts with the editors of Brandweek and they in turn posted my note as a Letter to the Editor in their 01.12.09 print issue -- see copy: http://tinyurl.com/a2hx74 I shared some of my thoughts with the editors of Brandweek and they in turn posted my note as a Letter to the Editor in their 01.12.09 print issue — see copy: http://tinyurl.com/a2hx74

]]> By: Denise Lee Yohn http://deniseleeyohn.com/bites/2008/12/20/underwear-thats-fun-to-wear/comment-page-1/#comment-99 Denise Lee Yohn Sun, 21 Dec 2008 15:27:43 +0000 http://deniseleeyohn.com/bites/?p=793#comment-99 oh, and re: the poorly-executed popsicle -- check this out: http://pundo3000.com/werbunggegenrealitaet3000.htm it's a collection of photos of product packaging photos versus what the food actually looks like -- the site is in German, but thankfully a picture is worth a thousand words (thanks, Noah Brier, for the tip to this great site) oh, and re: the poorly-executed popsicle — check this out:
http://pundo3000.com/werbunggegenrealitaet3000.htm
it’s a collection of photos of product packaging photos versus what the food actually looks like — the site is in German, but thankfully a picture is worth a thousand words (thanks, Noah Brier, for the tip to this great site)

]]> By: denise lee yohn http://deniseleeyohn.com/bites/2008/12/20/underwear-thats-fun-to-wear/comment-page-1/#comment-98 denise lee yohn Sun, 21 Dec 2008 14:42:31 +0000 http://deniseleeyohn.com/bites/?p=793#comment-98 i totally missed the burger king cologne story earlier this week -- thanks for pointing it out -- that initiative seems much more on-brand in its execution! i totally missed the burger king cologne story earlier this week — thanks for pointing it out — that initiative seems much more on-brand in its execution!

]]> By: Steve Portigal http://deniseleeyohn.com/bites/2008/12/20/underwear-thats-fun-to-wear/comment-page-1/#comment-97 Steve Portigal Sun, 21 Dec 2008 01:26:29 +0000 http://deniseleeyohn.com/bites/?p=793#comment-97 No mention of the Burger King fragrance for men? http://www.telegraph.co.uk/news/newstopics/howaboutthat/3797892/Burger-King-releases-meat-scented-cologne.html It's an interesting point to consider the quality of execution in a brand extension as needing to live up to the quality of the brand, i.e., http://www.boingboing.net/2008/02/23/spongebob-squarepant.html Also from BoingBoing, poorly executed popsicles http://www.boingboing.net/2007/05/28/tweety-bird-popsicle.html No mention of the Burger King fragrance for men? http://www.telegraph.co.uk/news/newstopics/howaboutthat/3797892/Burger-King-releases-meat-scented-cologne.html

It’s an interesting point to consider the quality of execution in a brand extension as needing to live up to the quality of the brand, i.e., http://www.boingboing.net/2008/02/23/spongebob-squarepant.html

Also from BoingBoing, poorly executed popsicles http://www.boingboing.net/2007/05/28/tweety-bird-popsicle.html

]]> By: Chris Yohn http://deniseleeyohn.com/bites/2008/12/20/underwear-thats-fun-to-wear/comment-page-1/#comment-96 Chris Yohn Sun, 21 Dec 2008 00:09:18 +0000 http://deniseleeyohn.com/bites/?p=793#comment-96 They could always put a big "Whopper" across the front. Though I suppose for some people that could be considered false advertising. They could always put a big “Whopper” across the front. Though I suppose for some people that could be considered false advertising.

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