Comments on: bff with a brand http://deniseleeyohn.com/bites/2008/12/15/bff-with-a-brand/ stuff for your brain to chew on Wed, 08 Sep 2010 14:04:36 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Martin Bishop http://deniseleeyohn.com/bites/2008/12/15/bff-with-a-brand/comment-page-1/#comment-81 Martin Bishop Tue, 16 Dec 2008 01:47:13 +0000 http://deniseleeyohn.com/bites/?p=769#comment-81 Great post and thanks for referencing the article. I wonder if you can extend and generalize the point you're making. Is it realistic for most brands to have anything other than a relatively superficial relationship with their customers? It seems like many marketers are trying to figure out how to engage in deeper and deeper connections with their consumers. But, just speaking for myself, there's a very low number of brands that I care enough about for that and none I can think of right now in the center aisle of the supermarket. Also, in a related thought, I can't think of the last time when I actually recommended a brand to a friend. Do people do that? Am I the outlier here? Great post and thanks for referencing the article. I wonder if you can extend and generalize the point you’re making. Is it realistic for most brands to have anything other than a relatively superficial relationship with their customers?

It seems like many marketers are trying to figure out how to engage in deeper and deeper connections with their consumers. But, just speaking for myself, there’s a very low number of brands that I care enough about for that and none I can think of right now in the center aisle of the supermarket.

Also, in a related thought, I can’t think of the last time when I actually recommended a brand to a friend. Do people do that? Am I the outlier here?

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