Comments on: brand as seal of approval http://deniseleeyohn.com/bites/2008/12/05/brand-as-seal-of-approval/ stuff for your brain to chew on Thu, 17 May 2012 14:50:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: there's a brand strategy for that | denise lee yohn: brand as business bites™ http://deniseleeyohn.com/bites/2008/12/05/brand-as-seal-of-approval/comment-page-1/#comment-11047 there's a brand strategy for that | denise lee yohn: brand as business bites™ Mon, 07 Dec 2009 19:39:42 +0000 http://deniseleeyohn.com/bites/?p=709#comment-11047 [...] about what it makes and more about what it does – a position that’s inherently more valuable (I posted about this last year when Apple’s app store was just starting to take [...] [...] about what it makes and more about what it does – a position that’s inherently more valuable (I posted about this last year when Apple’s app store was just starting to take [...]

]]> By: Denise Lee Yohn http://deniseleeyohn.com/bites/2008/12/05/brand-as-seal-of-approval/comment-page-1/#comment-82 Denise Lee Yohn Tue, 16 Dec 2008 19:37:03 +0000 http://deniseleeyohn.com/bites/?p=709#comment-82 more on this issue -- see http://www.macworld.com/article/137487/article.html -- the piece encourages iPhone app developers not to sit back and think that simply being in the app store is enough -- "They need to buy ads and develop a brand identity and establish some sense of continuity for their customers." more on this issue — see http://www.macworld.com/article/137487/article.html — the piece encourages iPhone app developers not to sit back and think that simply being in the app store is enough — “They need to buy ads and develop a brand identity and establish some sense of continuity for their customers.”

]]> By: denise lee yohn http://deniseleeyohn.com/bites/2008/12/05/brand-as-seal-of-approval/comment-page-1/#comment-79 denise lee yohn Fri, 12 Dec 2008 20:43:36 +0000 http://deniseleeyohn.com/bites/?p=709#comment-79 i LOVE the simpsons spots, Tim -- thanks for sharing them! also, in yesterday's usa today, smule ceo jeff smith was quoted praising the results of its sales of ocarina, "it's very encouraging for a small company to get that kind of traction." so i guess he's ok with letting apple get the brand credit for his app... i LOVE the simpsons spots, Tim — thanks for sharing them!

also, in yesterday’s usa today, smule ceo jeff smith was quoted praising the results of its sales of ocarina, “it’s very encouraging for a small company to get that kind of traction.” so i guess he’s ok with letting apple get the brand credit for his app…

]]> By: Tim http://deniseleeyohn.com/bites/2008/12/05/brand-as-seal-of-approval/comment-page-1/#comment-78 Tim Fri, 12 Dec 2008 18:55:36 +0000 http://deniseleeyohn.com/bites/?p=709#comment-78 You are right on. Apple has done a great job of creating an aura / seal of approval around its products. This is the power of brands done well. And it insulates brands from mistakes and mis-steps. Interestingly, I read a piece recently about Obama and how he is trying to boost his approval numbers before taking office so that he insulates himself from any mis-steps that can happen to any president. Anyway, here is a funny spoof on Apple that ran on the Simpsons. It points to the power and grip brand can have on devotees, in a humorous way. http://www.hulu.com/watch/46753/the-simpsons-mapple-store http://www.hulu.com/watch/46751/the-simpsons-steve-mobs You are right on. Apple has done a great job of creating an aura / seal of approval around its products. This is the power of brands done well. And it insulates brands from mistakes and mis-steps. Interestingly, I read a piece recently about Obama and how he is trying to boost his approval numbers before taking office so that he insulates himself from any mis-steps that can happen to any president.

Anyway, here is a funny spoof on Apple that ran on the Simpsons. It points to the power and grip brand can have on devotees, in a humorous way.

http://www.hulu.com/watch/46753/the-simpsons-mapple-store

http://www.hulu.com/watch/46751/the-simpsons-steve-mobs

]]> By: Steve Portigal http://deniseleeyohn.com/bites/2008/12/05/brand-as-seal-of-approval/comment-page-1/#comment-75 Steve Portigal Sat, 06 Dec 2008 06:56:00 +0000 http://deniseleeyohn.com/bites/?p=709#comment-75 Today's full-page newspaper ad for the iPhone was impressive; they showed the phone VERY large so that you could see all the apps that were on the "desktop" - and there were callouts explaining what they each were. It was the first ad I'd seen that really told the story of the "new" iPhone, a product that has all this amazing capability. And Apple was really taking ownership of that idea in the way they put the ad together; check it out in today's paper! http://news.cnet.com/8301-13579_3-10114894-37.html claims to have an image of the ad, but it doesn't actually appear :( Today’s full-page newspaper ad for the iPhone was impressive; they showed the phone VERY large so that you could see all the apps that were on the “desktop” – and there were callouts explaining what they each were. It was the first ad I’d seen that really told the story of the “new” iPhone, a product that has all this amazing capability. And Apple was really taking ownership of that idea in the way they put the ad together; check it out in today’s paper!
http://news.cnet.com/8301-13579_3-10114894-37.html claims to have an image of the ad, but it doesn’t actually appear :(

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