From the monthly archives: November 2008
BusinessWeek’s John Fine issued an opinion this week that I don’t agree with, and I’m curious to hear others’ opinions. His piece entitled “Your Brand Is Not a Candidate”
Because I’m such a brand freak, you might be surprised to learn that I don’t own an iPhone — in fact, the only Apple product I own is
Last week’s Ad Age juxtaposed 2 pieces worth noting: First was an excerpt from David Aaker‘s latest book, “Spanning Silos: The New CMO Imperative.” Its main thesis
fitness clubs need to shape up
by denise lee yohn
on November 17, 2008
· 1 Comments
· in brand communication, brand delivery, brand perceptions, brand touchpoints
Like so many others, the fitness club industry is suffering these days. The Denver Post recaps some of the difficulties chains like Life Time Fitness and the YMCA are facing.
fan of joe’s
by denise lee yohn
on November 14, 2008
· 0 Comments
· in brand delivery, brand touchpoints, marketing, retail
Last week, Whole Foods announced its dismal 4th quarter results — net income for the quarter fell 96% to $1.5M and comparable store sales (the key metric for retail business health)
A journalist recently posed some questions about free shipping. With the holiday shopping season upon us, there’s a debate between those who say free shipping is imperative,
Bond is back! Quantum of Solace will launch in theaters beginning this Friday, 11.14.08. While my, um, affections for the “spy who loved me” are generally pretty visceral, I do believe there are some important lessons for marketers
Much of the blame for John McCain’s loss in Tuesday’s election is being laid on the 2 people he was most closely associated with – George W. Bush and Sarah Palin. The impact
Amazon has launched a new initiative I’m just thrilled about. The initiative, “Frustration-Free Packaging,”
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