http://deniseleeyohn.com/bites/2008/10/03/the-brand-mavericks/ stuff for your brain to chew on Thu, 02 Feb 2012 20:37:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://deniseleeyohn.com/bites/2008/10/03/the-brand-mavericks/comment-page-1/#comment-259 denise lee yohn: brand as business bites™ » Blog Archive » we’re the same, but different Thu, 26 Feb 2009 19:09:54 +0000 http://deniseleeyohn.com/bites/?p=411#comment-259 [...] in the consideration set by explaining how similar they are to existing branded goods (I ran a brief post about this last fall).  Meanwhile, established branded goods have been doing the second step of [...] [...] in the consideration set by explaining how similar they are to existing branded goods (I ran a brief post about this last fall).  Meanwhile, established branded goods have been doing the second step of [...]

]]> http://deniseleeyohn.com/bites/2008/10/03/the-brand-mavericks/comment-page-1/#comment-138 denise lee yohn: brand as business bites™ » Blog Archive » brands, generic-style Thu, 15 Jan 2009 02:02:46 +0000 http://deniseleeyohn.com/bites/?p=411#comment-138 [...] brand and Costco’s Kirkland.  And branded goods have been struggling to fight back.  (I previously posted about [...] [...] brand and Costco’s Kirkland.  And branded goods have been struggling to fight back.  (I previously posted about [...]

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