From the monthly archives: October 2008
The development and management of a corporate brand is often a stumbling block for companies. the same business leaders who understand the role of brand when it comes to products,
A colleague of mine alerted me to an article reviewing a talk given by Cheryl Heller, the founder and CEO of Heller Communication Design, at Pop!Tech the technology and design conference
According to a study by the Association of National Advertisers, 64% of CMOs and brand managers say their brands do not influence decisions made at their companies. What’s up with that?!
Sunday’s NYT featured an insightful analysis of “Survivor,” the reality-show pioneer from CBS, currently in its 16th season — the piece recaps the show’s rise to popularity and its current slow decline. Once again, Hollywood has provided an excellent lesson in brand-building
With the sad state of today’s economy, should companies be doling out empathy or encouragement? Target stores has been running a campaign
My critique of Lucky Jeans‘ “Lucky Few” campaign was published in this week’s Brandweek. For those of you who didn’t see it, here goes: For decades, fashion advertising seems to have followed a formula
konosuke matsushita r.i.p.
by denise lee yohn
on October 14, 2008
· 0 Comments
· in best brands lists, brand equity, brand names, brand value
Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.) The company also ditched its National brand,
It’s ironic, isn’t it, that the most imporant selling we marketers do is selling ourselves?! or rather, selling our ideas. And yet we often fail
Have you seen these? It’s a little newspaper called The Good Sheet, available for free at your local Starbucks counter.
Discover magazine has published an interview with William McDonough, the “King of Green Architecture.” In it, McDonough explains
I guess you could say I’ve taken up somewhat of a crusade against thinking or talking about brands as only symbols and words. The latest offender is Patt Cottingham, a self-described “
By my count, the word “maverick” was used 15 times in last night’s VP debate (transcript available here). While Biden and Palin debated
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