denise lee yohn: brand as business bites™ / Archive for October, 2008

The development and management of a corporate brand is often a stumbling block for companies.  the same business leaders who understand the role of brand when it comes to products, (more…)

A colleague of mine alerted me to an article reviewing a talk given by Cheryl Heller, the founder and CEO of Heller Communication Design, at Pop!Tech the technology and design conference (more…)

According to a study by the Association of National Advertisers, 64% of CMOs and brand managers say their brands do not influence decisions made at their companies.

What’s up with that?!  (more…)

Sunday’s NYT featured an insightful analysis of “Survivor,” the reality-show pioneer from CBS, currently in its 16th season — the piece recaps the show’s rise to popularity and its current slow decline.

Once again, Hollywood has provided an excellent lesson in brand-building (more…)

With the sad state of today’s economy, should companies be doling out empathy or encouragement?

Target stores has been running a campaign (more…)

My critique of Lucky Jeans‘ “Lucky Few” campaign was published in this week’s Brandweek.  For those of you who didn’t see it, here goes:

For decades, fashion advertising seems to have followed a formula (more…)

Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.)  The company also ditched its National brand, (more…)

It’s ironic, isn’t it, that the most imporant selling we marketers do is selling ourselves?!  or rather, selling our ideas. And yet we often fail (more…)

Have you seen these?

It’s a little newspaper called The Good Sheet, available for free at your local Starbucks counter.  (more…)

Discover magazine has published an interview with William McDonough, the “King of Green Architecture.”  In it, McDonough explains (more…)