From the monthly archives: September 2008
Here’s another download from last week’s Digital Symposium which I spoke at and attended (see express vs. operationalize for a synopsis of my talk) — this is from Mike Moran‘s presentation. Mike is the
Just a heads up I’ll be speaking in the Sales and Marketing Management‘s Virtual Trade Show webcast this Thursday, 10.02.08 at 2:00PT/5:00ET, on “Aligning Your Remote Salesforce.” My main point
Yesterday while attending Richmond Event’s Digital Symposium for a speaking engagement (see express vs. operationalize), I had the opportunity to
Reporting “live” from NYC’s Advertising Week! Today I attended a debate entitled “Art vs. Science – The Battleground for the Future of Advertising.” One of the panelists
Brandweek’s cover story this week, Brown Bagging It Becomes Fashionable, reports on food consumer packaged goods (CPG) brands like Kraft, Campbell, ConAgra, etc. These brands
express vs. operationalize
by denise lee yohn
on September 18, 2008
· 2 Comments
· in brand communication, brand delivery, brand value, marketing
Next week I’m speaking at the Digital Symposium at the Westin New York on “Using Internet Technologies to Operationalize Your Brand.” The basis of my talk
With its latest business news (acquiring Napster), Best Buy continues pursuing its brand mission, “to make technology deliver on its promises.” Depending on your perspective,
Tom Fishburne‘s new book, This One Time, At Brand Camp, is delightful. Comprised of over 100 cartoons that poke fun at all the wonderfully stupid things we marketers say and think,
saks gets it; bloomie’s not so much
by denise lee yohn
on September 8, 2008
· 1 Comments
· in brand communication, brand delivery, marketing, retail
NY Times’ Stuart Elliot recently reported about dueling efforts between Saks Fifth Avenue and Bloomingdale’s to lure back reluctant shoppers.
Just a quick flash from Day 1 of the Action Sports Retailer (ASR) show (all things surf, skate, snow, etc.) Dakine really stood out as one of the (very) few brands doing a good job reaching
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