Comments on: brand of champions http://deniseleeyohn.com/bites/2008/08/28/brand-of-champions/ stuff for your brain to chew on Thu, 17 May 2012 14:50:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sam http://deniseleeyohn.com/bites/2008/08/28/brand-of-champions/comment-page-1/#comment-12 Sam Tue, 02 Sep 2008 17:45:45 +0000 http://deniseleeyohn.com/bites/?p=245#comment-12 Hola, Denise, Hmmm. IF Michael Phelps can become as big as Tiger Woods and Michael Jordan (a huge IF) it's hard to say that Corn Flakes won't make a big haul, although I wonder what you think about playing around with Tony the Tiger -- such a known brand icon -- in any event, even for a short time. Also, what about the ethics of marketing to kids? I actually hit your site to let you know this was in today's NY Times. So, are the big kids robbing from US Weekly? http://www.nytimes.com/2008/09/02/business/media/02adco.html?ref=business Hola, Denise,
Hmmm. IF Michael Phelps can become as big as Tiger Woods and Michael Jordan (a huge IF) it’s hard to say that Corn Flakes won’t make a big haul, although I wonder what you think about playing around with Tony the Tiger — such a known brand icon — in any event, even for a short time. Also, what about the ethics of marketing to kids?

I actually hit your site to let you know this was in today’s NY Times. So, are the big kids robbing from US Weekly? http://www.nytimes.com/2008/09/02/business/media/02adco.html?ref=business

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