Comments on: no big deal http://deniseleeyohn.com/bites/2008/08/06/no-big-deal/ stuff for your brain to chew on Thu, 17 May 2012 14:50:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Steven Morris http://deniseleeyohn.com/bites/2008/08/06/no-big-deal/comment-page-1/#comment-4 Steven Morris Tue, 19 Aug 2008 16:24:25 +0000 http://deniseleeyohn.com/bites/?p=53#comment-4 Denise -- I couldn't agree more with you on the "Whole Foods" doing the right thing issue. I find it amazing, and aggravating, that more companies simply aren't doing the right thing. This falls clearly into the category of taking care of your customers, not just for the sake of gaining loyalty, but because you really DO CARE about your customers. This gets to the heart of questioning the authenticity of such brands. Yes, yes, I can hear those who would comment that this is business and all the excuses any company can make to drift from their core values and ethics. I'd suggest that companies have a responsibility to themselves and to their customers to be authentic and take care of the hands that feed them. I've been seeing more talk around this issue of "brand ethics" (not just trade issues, but values-based branding and marketing). A quick Google search with yield some info. Denise — I couldn’t agree more with you on the “Whole Foods” doing the right thing issue. I find it amazing, and aggravating, that more companies simply aren’t doing the right thing. This falls clearly into the category of taking care of your customers, not just for the sake of gaining loyalty, but because you really DO CARE about your customers. This gets to the heart of questioning the authenticity of such brands.

Yes, yes, I can hear those who would comment that this is business and all the excuses any company can make to drift from their core values and ethics. I’d suggest that companies have a responsibility to themselves and to their customers to be authentic and take care of the hands that feed them.

I’ve been seeing more talk around this issue of “brand ethics” (not just trade issues, but values-based branding and marketing). A quick Google search with yield some info.

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