denise lee yohn: brand as business bites™ / Archive for August, 2008

Michael Phelps is going to appear on Kellogg’s Corn Flakes and Frosted Flakes cereal boxes. Apparently Phelps passed on posing on Wheaties boxes where he has appeared before, (more…)

With all the hype surrounding the Olympics, you might have missed an announcement from JC Penney a couple weeks ago — they launched Xersion, “a new private brand offering the modern lifestyle customer (more…)

According to the Wall Street Journal, Jerry Seinfeld has signed on as pitchman for Microsoft’s Vista.  The $10MM deal is reportedly part of a $300MM campaign from Microsoft to counteract the damage (more…)

Joe Pine — author of the several best-selling business books including the recently published Authenticity, consultant, former TED speaker, cigar-aficionado, and a really smart guy — opened a friendly debate with me (more…)

have you heard about this cool site, Brand Tags? 

It creates tag clouds based on associations people have of brands — click on “whatever they say a brand is” to see all of the clouds currently available (more…)

Tonight marks the beginning of the Olympics but we’ve been seeing Olympic-related advertising for several weeks now (some examples: (more…)

I recently came across 2 different items that I left me similarly unimpressed.

The first was a sticker on my Hertz rental car folder, announcing the company was now offering to re-fuel my rental at market prices (more…)