denise lee yohn: brand as business bites™ / Archive for July, 2008

Today American Airlines experienced a huge baggage handling problem at JFK — LA Times’ coverage is just the first of many stories we can expect to see about the hundreds of irate customers (more…)

Just the other day, I encountered a sign on the counter of my local Panera Bread.  It announced price increases on its bagels due to increased costs.

I’m sure many businesses faced with increased margin pressures are looking at price increases (more…)

In preparing to launch my blog, I researched a lot of existing ones to get a sense of what works and what doesn’t.  As a brand person, I was particularly interested in whether or not brands themselves had blogs.  I looked at a sampling (more…)

In my quest to help companies operationalize their brands to grow their businesses, I’m now serving up brand as business bites^TM a regular snack in your diet of good stuff to feed your brain.

Here are a few things you might want to know about the blog — bon appetit!