Amazon has opened a brick-and-mortar retail store, the Amazon Books Store — offering a web-enhanced shopping experience to customers and a Prime membership acquisition tool for the company.  Check out this Brand Experience Brief to see inside the store and learn about the retail customer experience it offers. related Brand Experience Briefs: b8ta — a new store for […]

i-was-wrong

As a competitive Asian Type-A perfectionist, admitting I’m wrong can be painful.  But discovering I was wrong about some developments in the business world has actually led me to learn some valuable lessons.  I thought you might benefit from my new insights, so here are six calls I got wrong starting with McDonald’s All-Day Breakfast: […]

Apple Great Brand of the Year

Thanks to everyone who participated in my recent survey to determine which brand should be named Great Brand of the Year.  The results are in!  You voted as follows: #3 — Amazon (which received 11.8% of the votes) #2 — Netflix (12.6%) #1 — drumroll please…Apple (13.4%) Although the survey is unscientific and Apple beat […]

human-factor-in-sales-excellence

Sales excellence depends on more than technology, data, and even great sales skills. People — sellers and buyers — must remain at the heart of every sales strategy.  Several writers made this point clear as they recapped their key learnings from Dreamforce 16, the recent installment of Salesforce’s annual conference (#DF16).  Here are a few […]

Take a look inside b8ta, a new store for discovering new tech products.  Learn how b8ta closes the gap between maker and buyer with a hands-on helpful retail customer experience that is much needed into today’s high tech, omnichannel world. other Brand Experience Briefs: Target Open House connected home store Apple Union Square Best Buy […]

great-brand-of-the-year

As we approach the end of 2016 (yes, time flies!), I thought it would be fun and interesting to do a survey on the Great Brand of the Year.  I want to hear which brand you think deserves the top honor.  And if you vote, you’ll get entered to win an autographed copy of my […]

Last week, I attended Dreamforce 16, the annual conference by Salesforce.  I had been told it was one of the most inspirational conferences ever, so despite not being a Salesforce customer, not being in a sales or customer management role, and not really being into software/technology/data, I really wanted to check it out. Thanks to the folks at […]

Small Business Basics

This month’s content roundup is geared toward small business owners.  I don’t write a lot about small business since, to date, I’ve worked mostly with larger companies, but I just had to write this post because I recently read that 52% of small-business owners don’t have a website (source:  Yodle).  I could barely believe that […]