andy beal on the social web and brand building
Andy Beal, an internet marketing consultant, award-winning blogger, professional speaker, and co-author of the critically-acclaimed book Radically Transparent: Monitoring & Managing Reputations Online, was kind enough to share a few moments with me earlier this week.
Our talk covers topics like:
- how the social web is changing search
- the difference between brand and online reputation management
- noteworthy points about marketers and this year’s Super Bowl
We also discuss a cool company Andy founded, Trackur. Trackur is an online reputation monitoring service that tracks what is said about you on the internet. Trackur scans hundreds of millions of web pages–including news, blogs, video, images, and forums–and lets you know if it discovers anything that matches the keywords you’ve indicated. Fortune 500 companies, as well as small businesses, agencies, PR firms, etc. currently use Trackur as their “reputation guardian” and I think we’ll see even more uses and applications of the service going forward. Check it out here.
You can reach Andy through his website: www.andybeal.com .
I enjoyed talking shop with Andy and hope you enjoy listening in our conversation in the podcast below.