5 New Resources on Employee Engagement

Hot off the presses or out of the recording studio, here are 5 new resources on employee engagement from me:

1. Engaging Employees Starts with Remembering What Your Company Stands For — on Harvard Business Review.  Most engagement efforts fail because they’re generic.
2. Fuse Customer Experience and Employee Experience to Drive Your Growth — on Forbes.  Adobe Systems fuses together customer experience and employee experience to produce exceptional results.
3. The Modern Customer Podcast on FUSION.  How MGM Resorts used employee brand engagement to fuel its transformation.
4. Don’t Just Appreciate Your Employees Engage Them — on Happy Or Not.  Appreciating employees may demonstrate thankfulness for your workforce, but it falls far short of what today’s employees really want.
5. Want a Great Brand? Build a Great Culture — on Society for Human Resource Management (SHRM). — How to cultivate a distinct organizational culture that is fully aligned with brand identity.

Learn more in my new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

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