5 brands we would miss: a series
24/7 Wall recently ran an article outlining “Twelve Major Brands That Will Disappear.” They examined 100 “large brands facing troubled futures” and compiled a list of 12 brands that they believe will not survive until the end of 2010. While the piece outlined the reasons for the brands’ pending demise, I was more interested in what we might lose as a result of the brands’ disappearance.
The brands seemed to call for something like John Moore‘s popular blog series “Would You Miss…” Occasionally, John names a business and invites readers to respond whether or not they would miss the brand if it were to go out of business — and why. John was gracious enough to let me riff off his blog and do a series of my own on the imperiled brands identified 24/7 Wall.
So starting tomorrow and for the rest of this week, I’ll be selecting a brand from the list each day and writing a brief commentary on why I would miss it — I would love to hear your reactions to my selections and rationale, as well as your thoughts on which brands you would miss and why. For now, here’s the 24/7 Wall’s list:
5. Esquire Magazine
6. Gap, Old Navy, and Banana Republic
7. Architectural Digest Magazine
9. Eddie Bauer
12. United Airlines, US Air, or American Airlines
First up: Avis/Budget — look for the post tomorrow!